Eight Characteristics of Blockbuster Teams

Ever wonder what does it take to create a blockbuster brand?

You might think it is the scientific breakthrough in the laboratory, encouraging clinical data, or a great commercial strategy. While these are all important ingredients, they alone do not determine the fortunes of your brand. Similarly being the first-to-market — a market shaper or a category creator, also has little impact on how strong your brand ultimately becomes, despite the perceived head start.